National Media Still Full of Hot Air

Investigative journalism is a profession long dead in America. Once the cornerstone of all news outlets, it is now something reserved for British periodicals and newspapers with deteriorating circulation. Why has investigative journalism died? The plain and simple truth is that real journalism requires three things that mainstream America does not want:



1) It requires time to fully understand the story (i.e. does not fit into a convenient sound byte)
2) It typically involves some level of higher reasoning on the part of the reader
3) It is educational vs. sensational

This last point is certainly the most salient one. The proof of this came last week when the national media was mobilized to report on a boy from Colorado who was allegedly stuck in a home-made balloon and lifted thousands of feet in the air. After the balloon crashed and the wreckage was searched, the was boy found over 50 miles away in an attic. Ever since, media outlets have flooded the airwaves with slanderous stories about the family who tricked us all into believing that their baby was huffing atmosphere.

This story clearly demonstrates how journalism is indeed dead. First, the story obviously does not fit any of the three journalistic conditions listed above, and hence automatically qualifies for today's news. Second, instead of recanting the story on the basis of being farcical the media chose to provide additional coverage to the story. Third, why is the media still talking about this when the whole thing is a monumental waste of time? Why? Because the media does not want to look foolish for spending a ton of money tracking an empty tin foil balloon during prime time.

What I am really curious to know is whether this story would have been weeded out prior to national coverage had a real journalist worked the story? I don't know about you, but before I retrain my national satellite grid on a helium-filled flying piece of Reynold's Wrap, I actually would want to think about the feasibility of the story first. If investigative journalism was practiced in this case, here are some things that would have come to light within the first five minutes:

1) There was no gondola/basket on the balloon, so how could the boy be inside?
2) The balloon was sealed (presumably to keep the helium inside), so how could the boy be inside?
3) If the balloon was sealed and the boy was inside, the boy would be dead since the balloon was filled with helium
4) The balloon was too small to provide enough lift. The balloon would have had to be over 900 cubic feet in size (a 12 foot diameter sphere) to be able to lift the weight of an average 6 year old boy (about 56 pounds) --- This was actually a simple calculation based on very publicly available information on the properties of helium
5) The balloon was paper thin and if a boy was trapped inside we all would have been able to see him moving around - do you see him moving here...click here?
6) The kid's parents are clearly crazy and thus are not a highly credible news source

These six things came to my mind almost instantly, so why were these questions not asked? If they were asked, why did this story make headlines? What disappoints me most is that the media is missing the real story here. The real story is that the news has become a virtual extension of the reality TV culture that has taken hold of America. Media outlets could have used this event as a platform to reform their fact checking, lead verifying, and question asking standards. They could have changed the way things were done. Instead, they simply reworked the same old repugnant story from a different angle and put a new stamp on it.

What is inevitable is that as people begin to more clearly see the link between news and entertainment, the more of these stories we can expect. This should be the real takeaway. Instead, the news is choosing to sensationalize the already sensational. We will have weeks worth of morning talk shows, legal experts, court proceedings, child services visits, etc. We will get to know this family inside and out. We will be given every little piece of familial information that can possibly be found. Meanwhile there will be a person hundreds of miles away trying to figure out what he can do to shift the spotlight on himself. News today does not happen, it is made. As a result, there is no need for investigative questions. There is no need for research. There is no need for rational thought. In the end we will be left with a future of nothing but empty headlines and no sight of real journalism.